Our Experience / Expertise
Develop something that directly
Mandala Advisors
navigate the process
, Not Promises
Client
Global Pharma Company
Brand-specific Omnichannel Strategy
Business Situation:
A pharmaceutical company with a mature product portfolio recognized declining engagement from healthcare professionals (HCPs) on a specific brand due to a fragmented digital presence and inconsistent messaging across channels.
They aimed to develop a cohesive omnichannel strategy to improve HCP engagement and drive prescription volume.
Solution:
Conducted an audit of existing digital and traditional channels, identifying gaps in integration and opportunities to personalize HCP journeys.
Developed a unified omnichannel strategy blueprint, defining target HCP segments, preferred communication channels, and key performance indicators (KPIs) for each touchpoint.
Recommended and oversaw the implementation of a marketing automation platform to personalize content delivery and track engagement metrics across all channels.
Outcome:
- Increased average HCP engagement score across digital channels by 50% within six months of implementation.
- Improved lead conversion rate from digital channels to prescription by 15% within the first year.
- Reduced marketing spend per new prescription by 20% due to more targeted and efficient channel utilization.
Client
Mid-size Biotechnology Company
Optimizing Salesforce Effectiveness
Business Situation:
A biotechnology company was experiencing inefficiencies in its commercial operations, including high sales force turnover and inconsistent sales performance across different territories.
They needed to optimize their sales processes and resource allocation to improve productivity and achieve revenue targets.
Solution:
Analyzed sales data, territory alignment, and sales process workflows to identify bottlenecks and areas for improvement.
Developed a revised territory alignment strategy based on market potential and HCP density, leading to a more equitable distribution of workload.
Project management support during their new CRM system implementation with enhanced reporting capabilities and provided training to the sales force on its effective utilization.
Outcome:
- Reduced sales force turnover by 20% within one year due to improved territory balance and support.
- Increased average sales revenue per representative by 18% within the first year of the new CRM implementation.
- Improved sales forecasting accuracy by 12% due to better data visibility and reporting capabilities.
Client
Biotech Advisory Firm
Commercial Operations Learning Program
Business Situation:
A rapidly expanding biotech consulting firm needed to quickly develop the commercial operations expertise of its consultants to effectively advise life sciences clients on optimizing their sales and marketing functions.
Solution:
Designed and delivered a customized training program covering topics such as sales force effectiveness, CRM implementation, market access strategy, and data analytics for commercial insights.
Developed case studies and simulations based on real-world life sciences scenarios to provide practical application of learned concepts.
Implemented a mentorship program pairing experienced consultants with newer team members to facilitate knowledge transfer and skill development.
Outcome:
- Increased the billable hours of junior consultants focused on commercial operations by 35% within nine months of completing the training program.
- Improved client satisfaction scores related to commercial operations consulting engagements by 15%.
- Expanded the firm’s commercial operations consulting practice by 12% in terms of revenue within the first year.
Client
Global Strategic Advisory Firm
Complex Product Launch Guidance
Business Situation:
A life sciences consulting firm was engaged to provide strategic oversight for the global launch of a complex gene therapy with significant logistical and regulatory hurdles, requiring meticulous planning and coordination across multiple stakeholders.
Solution:
Developed a detailed, integrated launch plan encompassing regulatory approvals, supply chain logistics, market access strategies, patient identification, and specialized treatment center onboarding.
Established a central program management office to oversee all launch activities, track progress against key milestones, and facilitate communication across global teams.
Identified and proactively mitigated critical risks, ensuring timely resolution of potential roadblocks and maintaining launch timelines.
Outcome:
- Achieved regulatory approval in key target markets within 95% of the projected timelines.
- Successfully onboarded the initial network of specialized treatment centers within the first three months post-approval.
- Facilitated the treatment of the first 100 eligible patients within six months of launch, demonstrating effective operational execution.